本文主要对中国旅游住宿业中档酒店品牌的指数发展、品牌榜单、供给情况及市场表现进行综合分析。符合理性投资和大众需求的中档酒店近年来呈爆发之势,全服务中档酒店品牌指数领先有限服务中档酒店品牌,有限服务中档酒店则在品牌数量和发展速度上持续追赶。全服务中档酒店细分市场年度TOP10品牌中七成来自国际酒店集团,有限服务中档酒店则是维也纳、全季、亚朵等领跑市场。中档酒店主要通过跨界混搭、场景植入和文化创意提升品牌增值效应。
<<This section mainly analyzes the index development,brand list,supply situation and market performance of mid-range hotel brands in the tourism and accommodation industry. Mid-range hotels in line with rational investment and popular demand showed an explosive trend in recent years. Full-service mid-range brand indexes are leading the limited service mid-range,while limited services brand continue to catch up full-service mid-range brand on the number of brands and development speed. 70% of the annual brands of the full-service mid-range hotel segment come from international hotel groups. Vienna and JI hotel leads the market in limited-service mid-range hotels. Mid-range hotels mainly enhance brand value-added effects through cross-border mash up,scene implant and cultural creativity.
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