从旅游住宿各类型品牌榜单(TOP10)来看,在品牌运营、产品标准、客群影响、市场关注度、投资青睐度方面表现较好的具体品牌,呈现出明显的内部分化特征、结构更新与聚势效应。在激烈市场竞争下,品牌运营表现造就了各个品牌的影响力,2017~2019年各细分品牌类型的TOP10品牌均出现较多变化。
<<From the TOP10 list of various brands of tourism accommodation,in terms of brand operation,product standards,customer influence,market attention,and investment favored by the most prominent specific brands,it has shown obvious internal differentiation,structural renewal,and convergence effects. The gap in brand operation performance under fierce market competition has created the level of influence of each brand. From 2017 to 2019,the TOP10 brands of various sub-brand types have experienced more changes compared to the previous year.
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