reviewing the impact of SARS on the consumer industry in 2003，and based on the analysis of the internal and external environment of this outbreak，this paper believes that the impact of this outbreak on the consumer industry is reflected in four aspects：first，the impact is greater than SARS. Second，periodic impact，do not change the long-term trend. Third，the impact of service consumption is greater than that of product consumption. Catering，tourism，film，education and training industries have the biggest impact，while online games and other industries have benefited. Fourth，short-term adjustment to usher in investment opportunities.