The pursuit of quality consumption is integral of the pursuit of a better life. A new task for consumer rights protection in the new era is to advocate the concept of quality consumption，promote the upgrading of quality consumption，create an environment favoring quality consumption and meet the needs for a better life. To upgrade consumption，the consumption concept must be upgraded first. Only in this way can we have lasting impetus for consumption upgrading. We should educate and guide female consumers to examine their consumption behaviors against the new consumption concept，and promote the transformation and upgrading of household consumption for a better consumption life. A better life is inseparable from quality consumption. High-quality goods and services can better satisfy the consumers and enhance the consumer experience. Quality consumption，with universal support，is a necessity for consumers to integrate into modern life. Consumers should support goods and services that are fit for quality consumption，and businesses should win consumer support with high-quality products and services.