In 2017，Anta Sports market value exceeded 100 billion Hong Kong Dollar，kept the first place in China，became the third largest sports brand in the world，and was the leader of China’s large sports goods group. Such an excellent answer has something to do with Anta Sports’ “ten years of working together for the Olympic Games”. This paper takes Anta Sports as the research object，combs its “ten-year Olympic origin”，and explores the path of Anta sports to help the Winter Olympic Games. The results show that：① Anta Sports has grown into the leader of China’s large-scale sporting goods group and a loyal supporter of the 2022 Beijing Winter Olympic Games；② Anta Sports has been hand in hand with the Olympic Games for ten years and is the only sporting goods support enterprise of the 2022 Winter Olympic bid committee and the Official partner of the 2022 Beijing Winter Olympic Games and the winter Paralympic Games；③ Anta Sports mainly assists the Winter Olympic Games through four paths of actively participating in the 2022 Winter Olympic bid，increasing Olympic sponsorship，innovating the supply of winter sports products，and organizing activities to pave the way for winter sports entering campuses.