Winter Culture Festival is one of the most important manifestations of winter culture. It is an important driving force for people to actively participate in winter sports，accelerate the development of winter sports culture，and contribute to the success of the 2022 Beijing Winter Olympic Games. This paper takes China’s Winter Culture Festival as the research object to explore the development characteristics of Winter Culture Festival in China. The results is shown in the following aspects. ① The traditional winter tourism destinations in China have launched Winter Culture Festivals，which play an important role in attracting tourists. ② There are four well-known characteristic Winter Culture Festivals in China，including China Harbin International Winter Culture Festival，Changchun Jingyuetan Vasa International Winter Culture Festival，China Manchuria China Russia Mongolia International Winter Culture Festival，and China Jilin International Rime Winter Culture Festival. ③ The development features are mainly close to three aspects：Firstly，the Winter Culture Festival has gradually become a long-term comprehensive business form integrating commerce，tourism，culture，events，etc.；Secondly，the Winter Culture Festival has become an important part of the development of winter industry and a new business card for urban development；Finally，the Winter Culture Festival has changed from a short cycle，a single content，and a regional focus to a long cycle，rich content，and national or even international level activities.