2022年北京冬奥会是我国千载难逢的重要发展机遇。应抢抓机遇,使2022年北京冬奥会成为加快区域冰雪产业发展的“主引擎”。本文对于我国区域冰雪产业发展情况的研究显示,我国冰雪产业发展具有冬奥会推动冰雪产业高速发展,政府引导、政策支持,全产业链运作模式,产业共融与资源整合,“互联网+滑雪”异军突起等五方面发展特征;区域冰雪运动发展方面,辽宁、吉林、黑龙江冰雪产业发展情况表现为发展规模全国领先、冰雪旅游享誉全国、群众基础坚实、冰雪人才富集等,北京、河北表现为冰雪产业规模显著扩大、延庆迎来重大历史发展机遇、打造城市冰雪文化新名片、将冰雪与民俗相结合、冰雪产业链全速发展等,新疆表现为旅游业成为重要柱产业、冰雪资源优势备受社会关注、阿勒泰成为冬季旅游新亮点等,四川表现为冰雪竞技运动探索开展、冰雪运动产业市场格局初步形成、政策引导、大力普及、稳步提升等。
<<关键词: | 区域发展冰雪产业2022年北京冬奥会 |
The 2022 Winter Olympic Games is an important development opportunity once in a blue moon in China. Seize the opportunity to make the 2022 Winter Olympic Games the “main engine” to accelerate the development of regional winter sports industry. The research on the development of China’s regional winter sports industry shows that the development of China’s winter sports industry has the following five characteristics:the Winter Olympic Games promote the rapid development of winter sports industry,the government guidance,policy support,the whole industry chain operation mode,industrial integration and resource integration,and the “Internet + Skiing” foreign army protuberance. The development of winter sports in Liaoning,Jilin,and Heilongjiang regions is shown in the following aspects:the leading scale of development in China,the well-known winter tourism in China,the solid foundation of the masses,and the enrichment of winter sports talents. Beijing and Hebei have witnessed the significant expansion of the ice and snow industry,the remarkable development opportunities ushered in Yanqing,the creation of a new business card for the city’s ice and snow culture,the combination of ice and snow with folk customs,as well as the full development of the ice and snow industry chain. Xinjiang is known for its tourism industy,its breathtaking ice and snow,and its new winter highlight Altay. Sichuan is represented by the exploration and development of winter sports,the preliminary formation of the market pattern of winter sports industry,policy guidance,popularization,and steady improvement.
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