2018年,中国出境旅游的巨量规模不仅体现在存量上,还体现在增量上。出境旅游的发展环境日益宽松,而普遍的竞争加剧倒逼市场主体持续创新。当下,稳中有变依然是中国出境旅游的基本面。持续且能落地的创新能力已经成为出境旅游竞争的关键因素。“新”团队游和“真”自由行正在成为出境游热点。同时,出境旅游业面临更多更严峻的风险敞口考验。未来,出境旅游的中心将锚定在高质量发展上,出境旅游将跟着游客对美好生活的向往走,跟着国家的战略走。
<<In 2018,the huge scale of China’s outbound tourism development is not only reflected in the stock,but also in the increment. The environment for outbound tourism development is becoming more and more relaxed,and the general competition has intensified to force the market players to continue to innovate. At present,the mixture of variety and stability has become the fundamental characteristics of China’s outbound tourism. Sustainability and applicability has become the key factors in the competition for outbound tourism. “New” package tours and “true” FIT are becoming hot spots for outbound travel. At the same time,the outbound tourism faces more and more severe risks and challenges. In the future,the center of outbound tourism will be anchored in high-quality development,and outbound tourism will follow the longing for a better life for Chinese tourists,and will follow the national strategy.
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