As one of the special interest tourism，gastronomy tourism has a strong attraction to tourists，with its unique experience and culture to attract the participation of many tourists. Based on the analysis of the motivation of tourists’ food consumption，this paper finds that the motivation of tourists to consume food in the process of tourism mainly lies in physical motivation，psychological motivation，cultural motivation and social motivation. At the same time，this paper combs the creative marketing cases of global gastronomy tourism，summarizes the five creative marketing means of gastronomy tourism，and probes into its marketing characteristics and application in the destination，in order to provide reference for the marketing of Chinese gastronomy tourism.