In the new era of cultural and tourism integration，the scenic spots are regarded as the important part of tourism industry. How to break through the barrier is not only the starting point to realizethe economic transition and income increase of scenic spots，but also an important issue of high-quality and sustainable development of scenic spots. In recent years，the practice of cultural creative and secondary consumption industry becomes an important breakthrough of transition and development in scenic spots. Through analyzing of present situation and clarifying the problems of culture creativity and second industry development in scenic spots，extract and explore the new pattern，pathway and scheme of the development of cultural creative and the secondary consumption industryon this basis of learning from successful experience and finding internal law of development. Suggest and offer some new ideas and strategies to optimize the development strategies and to promote the high-quality development in scenic spots by adopting the new development concept，reforming and innovating the system，using big data to analyze deeply the market，researching and developing the new products and projects，operating and marketing with new technique，transforming the mode of talent cultivation and improving the incentive and supportive mechanism and measures，etc.