Tourism industry associations play an important role in the prevention and control of novel coronavirus pneumonia and resume production. The tourism industry associations took the decoupling reform as the opportunity to begin to enter the new stage of market-oriented development of independent running and independent operation. This paper summarizes a series of measures taken by the tourism trade associations in the process of epidemic prevention and control，and analyzes the role of the industry associations in playing the role of information service，bridge link，industry standard，industry promotion and social public welfare. In view of the present situation of tourism industry association development，from the aspects of encouraging tourism product upgrading，constructing the linkage mechanism of tourism industry association，deeply participating in the revitalization of tourism market and actively participating in tourism governance，this paper puts forward some reasonable suggestions on the role of tourism industry association in crisis response.