随着旅游消费需求层次的多元化及其需求内涵的多样化,我国民宿产业近年来“遍地开花”。作为国内“洋家乐”民宿经济发源地的浙江省德清县,其乡村民宿已经成为省地乡村旅游的重要支撑,也成为莫干山地区重要的文化产业资源。莫干山地处浙江省德清县,区位优势独特,生态旅游资源丰富,具有扎实的产业基础,是发展民宿旅游的优势地域。法国山居以其创始人所带来的法国文化为特色,围绕民宿本身建立一系列相关设施。本文主要探讨法国山居的盈利模式及相关问题。
<<With the diversification of the level of tourism consumer demand and the diversification of its content,China’s homestay industry has blossomed everywhere. As the birthplace of the domestic “Yangjiale” B&B economy in Zhejiang Deqing,the country house has become an important support for Deqing rural tourism and an important cultural industry resource in the Mogan Mountain area. Mogan Mountain is located in Deqing County,Zhejiang Province. It has unique geographical advantages,rich eco-tourism resources,and a solid industrial foundation. It is an advantageous area for developing B&B tourism. The French Valley is characterised by the French culture brought by its founders,and a series of related facilities are built around the property itself. This article focuses on the profit model of the French Valley and related issues.
<<Keywords: | DeqingB&BYangjialeFrench Valley |