With the substantial improvement of the material standard of living，people’s consumption demand is also changing. People are experiencing a shift from sightseeing tourism to vacation tourism when they go out. As a part of the vacation tourism，the residential accommodation has become an important factor in the revitalization of the countryside. The rapid development of the home-stay industry in China is the result of the pursuit of comfort and individuation of the traveling accommodation environment. “Yangjiale” in Deqing County，Zhejiang Province，has become a model for the home-stay Hotel Industry in China according to the regional environmental advantages and the concept of international operation. Deqing County，Zhejiang Mount Mogan’s “Bare Heart Valley”，with its unique business model，market positioning to attract a large number of high-end consumer groups. As a typical representative of the business model of “Yangjiale” in Deqing County，Zhejiang，the success of “Naked Heart Valley” is of great significance to the development of the lodging industry in the future.