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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2019年我国莫干山旅游民宿评价指标体系实证研究

    摘要

    民宿发展与乡村旅游互相促进,相得益彰。民宿经营能够在特色餐饮、文化体验、自然风光、休闲娱乐、安全舒适等方面满足游客的需要,综合发展效应非常明显。评价指标体系的选择以刚刚颁布的《旅游民宿基本要求与评价》精神为原则,结合课题组研究成果,设计了7个一级指标以及相应的二级指标,以专业性、规范性、科学性为首要前提,构建较系统全面的评价指标体系。通过莫干山地区的评选活动,验证假设,精选指标,完善体系,从中推出符合行业发展的标杆民宿,以期引领我国旅游民宿的健康发展。

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    Abstract

    Home stay development and rural tourism promote each other and complement each other. The effect of the comprehensive development is very obvious if the operation of home stay can meet the needs of tourists in the aspects of characteristic catering,cultural experience,natural scenery,leisure and entertainment,safety and comfort,etc. The selection of the evaluation index system is based on the spirit of “basic requirements and evaluation of tourist accommodation” just issued,and combined with the research results of the blue book of accommodation,seven latitudes are designed as the first level indexes and the corresponding second level indexes,with the professionalism,standardization and scientificity as the primary premise,forming a more systematic and comprehensive evaluation index system. Through the selection activities in Moganshan area,we can verify the hypothesis,select the indicators,improve the system,and promote the benchmark homestay that is in line with the development of the industry,leading the healthy development of China’s Tourism garden house. The selected homestay can become the first choice in the minds of the majority of consumers.

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    作者简介
    蓝皮书课题组:蓝皮书课题组:过聚荣、王晨、孟德才、陈金侃、沈耀腾、马会会、凌叶、李月等;执笔:过聚荣,博士,上海医药大学执行校长,教授,主要研究方向:旅游管理、管理学。
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