乡村民宿的发展最终应与乡村社区的发展相融合。北京市延庆区刘斌堡乡姚官岭村是中国北方第一个民宿集群——“合宿·延庆姚官岭”民宿集群的所在。因为这个项目,2019年姚官岭村入选第一批全国乡村旅游重点村。本文深入调研了姚官岭村和“合宿·延庆姚官岭”民宿集群的基本情况,探究了项目成功的主要做法、各方职责和农民利益的保障机制,归纳出活化村庄、兴旺产业、富裕农民、融合城乡四大成效,并且从天时、地利、人和三个角度分析了成功的经验。本文提出,民宿要取得成功,要与生态文明的时代潮流应合,与乡村振兴的目标任务契合,与消费升级的市场需求耦合,与广大农民的利益诉求贴合,与抱团发展的企业愿望吻合,与政府部门的工作重点配合。只有这样,民宿经济才能成为乡村产业振兴的有力抓手。
<<Development of rural homestay should be eventually integrated with the development of rural communities. The first homestay cluster in northern China——“He Su·Yanqing Yaoguanling” is located in Yaoguanling village,Liubinbao township,Yanqing district,Beijing. Because of this project,Yaoguanling village was selected as the first batch of National Key Rural Tourism Villages on July 2019. This paper thoroughly investigates the overall situation of Yaoguanling village and “He Su·Yanqing Yaoguanling” homestay cluster;explores the main practices of this project,responsibility of each stakeholders and the mechanism to guarantee farmers’ interests;summarizes four main achievements as activating village,booming industries,enriching farmers,integrating urban and rural areas;and analyzes the success experience from the perspectives of good timing,geographical convenience and harmonious human relations. This paper proposes that any successful homestay must be in line with the trend of ecological civilization,the goals and tasks of rural revitalization,the market demand for consumption upgrading,the interests of farmers,the desire of enterprises for group development,and also the working priorities of government. Only in this way can make homestay-economy become a powerful starting point for the revitalization of rural industries.
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