本文以浙江省范围内正在经营中的旅游民宿为研究对象,围绕经营现状、存在问题、盈利能力等问题展开研究。文章将采用文本分析法等,通过对民宿管家、投资人进行问卷调查、座谈等形式了解问题,希望能找出共性问题以便研判发展趋势。问卷主要通过问卷星平台在移动端发放采集数据。总体来看,浙江旅游民宿发展政策氛围好,政府扶持力度大,但是也存在盈利能力弱、盈利手段单一等问题,尤其是客源获取成本高。退出机制、业务培训、多元化盈利等是未来浙江旅游民宿行业亟待解决的问题。
<<This paper focuses on the current situation,existing problems and profitability of the operation of the tourist accommodation in Zhejiang Province. We will adopt text analysis method,and so on to understand the problems through questionnaire survey and discussion among the residents’ dormitory administrators and investors,hoping to find out the common problems so as to study and judge the development trend. The questionnaire mainly collects data by wenjuanxin website. Besides,we send questionnaire by mobile phone and collect data. Generally speaking,the policy atmosphere of tourism homestay is good,and the government supports it vigorously,but there are also some problems such as weak profitability and single means of profitability,especially the high cost of obtaining tourists. Exit mechanism,business training and diversified profit are the problems to be solved in the future.
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