生态文化绿色传播在当前社会生活中具有重要的地位和作用。目前我国大众传播媒体在绿色传播方面已形成报纸、杂志、广播、电视、网络、自媒体等多形态多渠道的立体传播网络,同时我国生态环境问题得到全社会关注,公民绿色生态环保素养大幅提升。但也存在传播内容和形式有待丰富,专业媒体的覆盖面、影响力不足,绿色生态文化传播面临经济压力,公众对绿色认知较浅显等问题。为提升生态文化绿色传播影响力,报告从媒体绿色传播的支持力度、创新传播内容与形式、发挥新媒体作用、提升绿色传播主体的业务素质及公众的参与意识等方面提出建议。
<<The green communication of ecological culture plays an important role in the current social life. The report believes that the mass media in China has formed a multi-form and multi-channel three-dimensional communication network such as newspapers,magazines,radio,television,internet and self media. In order to make China’s ecological and environmental issues more concerned by the whole society,citizens’ green ecological and environmental protection literacy has also been greatly improved. There are also situations in which the content and form of communication need to be further enriched,the coverage and influence of professional media are insufficient,the green ecological culture is exposed to economic pressure,and the public’s awareness of green is relatively shallow. In order to enhance the influence of green culture and green communication,the report gives suggestions on increasing the support for green media communication,innovating the content and form of communication,exerting the role of new media,improving the business quality of green communication subjects and raising public awareness.
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