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    武汉“景绿网红小镇”发展状况调查

    摘要

    对特色小镇发展状况的调查,有利于推进特色小镇健康有序发展、推进“乡村振兴战略”实践、推进乡村文明的创新与发展。当前对特色小镇的调查仍存在局限性,本文对武汉市蔡甸区“景绿网红小镇”的发展状况进行了梳理,对特色小镇具有的独特性进行了总结,也为特色小镇的整体发展提供了有价值的参考意见。本报告分别从政府决策者和经营者主体入手,提出改善交通环境、加强基础设施建设、凸显特色和多元宣传等发展对策。

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    Abstract

    The investigation of the development status of characteristic towns is beneficial to promoting the healthy and orderly development of characteristic towns,promoting the practice of “village revitalization strategy” and promoting the innovation and development of rural civilization. At present,there are still some limitations and gaps in the investigation of characteristic towns. Through the combing of the basic experience and problems in the construction of “Jinglv Characteristic Town” in Caidian District of Wuhan,not only can the uniqueness of the characteristic towns be summarized,the experience can also provide valuable reference for the overall development of the characteristic town. From the perspective of successful experience,“Jinglv Characteristic Town” has a sound infrastructure and an orderly operation,keeps up with the times and develops the brand effect. However,there are problems in the development of this characteristic town such as lack of unique features,inadequate resource clustering,and harm of native land. This report consists of two parts and provides suggestions from the perspective of the authorities and businessmen,concerning the enhancement of transportation,infrastructure and brand promotion.

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    作者简介
    黄晓华:黄晓华,博士,湖北大学文学院教授、博士生导师,湖北大学湖北文化产业研究中心常务副主任,中华文化发展湖北省协同创新中心研究员,主要从事叙事理论研究、文化研究、文化产业政策研究。
    张义明:张义明,湖北大学2017级文艺学研究生。
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