During 2017 and 2018，as the market tends to be rational，the game version number is strictly controlled and because of the tax reform，the cost of animation production is continuously pushed up and profits are reduced. The domestic animation and game industry has experienced a short “winter”. The accelerated recession of capital hot money has forced the animation and comic market to change its previous single cash flow mode. Animation and comic companies have explored refined operation mode，gradually transiting from short-term profits to deep cultivation of IP，focusing on creating animation and comic brand and creating animation culture. To shift to a new mode dominated by high-quality content production. In the process of transformation，Hubei animation and comic industry began to combine with traditional culture and local cultural image in depth，carrying the important social function of inheriting culture and shaping city cultural brand image with high quality original content.