In the impact of the Internet in 2018，the number of traditional media audience is on a cliff fall，increasingly lower marketing value，the use of digital media and wireless terminal technology makes the Internet and outdoor advertising market is rapid development momentum，realize from the traditional media advertising industry in Hubei province to meet the new medium of the Internet and offline outdoor stride type transition in an all-round way. In the expansion of new media，Hubei’s advertising industry is also experiencing the pains of a period of change，with intensified market competition and content marketing problems becoming a reality. New challenge give birth to new marketing idea，“social +” and we-media marketing since becoming new ways of marketing，media marketing cannot jump advertising become a new trend of marketing，precision marketing has become the new core of marketing，new generation consumer market has become a new market marketing has “her economy” and the light of the rapid expansion of the luxury brand advertising，advertising industry is growing in scale，the advertising industry in Hubei province are bringing in the new business opportunities.