With the continuous promotion of media integration strategy，Hubei newspaper industry is moving from the initial integration of “extensive growth” to the deep integration of “intensive farming”. First of all，at the level of media function，under the blessing of digital technologies such as AI，cloud computing，and big data，the traditional newspaper industry has moved forward from a single functional model to a composite and diversified intelligent media，and the newspaper industry can provide more and more services. It is more accurate to serve the crowd. Secondly，at the level of integration strategy，the major newspaper groups in Hubei put forward different integration schemes，whether it is to establish their own media integration center，or with the help of mature media integration platform. All the newspaper groups have taken a solid step on the road of integration and development. In response to the fierce competition of new media，Hubei newspaper industry through local reports，deepen the strategy of media integration，layout of multiple industries，multi-faceted，multi-angle “invigorate” the development of the newspaper industry. In the deep water area of integrated development，Hubei newspaper industry will develop in the direction of high quality，authority and intelligence.