Characteristic cultural products are local products with certain historical and cultural connotations，popularity，influence，economic benefits and industrial scale in a certain region. Qihong characteristic cultural products are based on the tea cultural related product，which disseminating Qimen black tea culture while selling Qimen black tea. Integrating industrial chain，enriching cultural value，unifying product standards，focusing on brand packaging，and shaping brand image are the main strategies to enhance the international competitiveness of tea culture enterprises in China.