2018年,中国电视综艺在低迷中不断探索,尽管存在收视率持续下滑、声量不及网络综艺、整体市场略显冷淡等问题,但仍有亮点值得肯定。真人秀依旧是流量主力,综N代实现强势逆袭,文化类节目持续升温,同时涌现出一批守正创新的电视综艺新节目。因此,本文旨在对中国2018年度电视综艺节目的整体表现与发展进行深入探讨。同时,对中国电视综艺在思想引领、话题制造、二次元“破壁”、流量明星、人设反转、碎片化剪辑、场景沉浸式体验等年度热点问题进行了探索与归纳,并具体分析了《国家宝藏》《声入人心》《极限挑战》等电视综艺经典案例,从而在宏观与微观的双重视角下提出中国电视综艺行业的发展路径。未来,中国电视综艺应朝着更加专业化、精细化、创新化的方向发展,应深化文化传承与思想引领,进一步积极调整综艺节目生产机制,加强节目创新创优,充分满足新时代受众需求,在新媒体环境之下稳固电视综艺节目的地位,让电视综艺回归节目制作本身。
<<In 2018,China’s TV variety shows continued exploration during the downturn. Despite the problems of continued decline in ratings,less view counts and support than online variety shows,and the overall market being slightly cold,there are still bright spots worth acknowledging. Reality shows are still the mainstay of view counts. Comprehensive N generations have achieved a strong counterattack. Cultural programs have continued to heat up. At the same time,a number of new TV variety shows that have been inherited and innovative have emerged. Therefore,this article aims to deeply discuss the overall performance and development of China’s 2018 TV variety shows. At the same time,it explored and summarized the annual hot topics of Chinese TV variety shows such as thought guidance,topic manufacturing,two-dimensional “broken wall”,celebrities with huge followings,reversed human settings,fragmented editing,and immersive scene experience. It analyzes the classic cases of TV variety shows,such as “National Treasure”,“Super Vocal”,“Go Fighting” and so on and then proposes the development path of China’s TV variety industry under the dual perspective of macro and micro. In the future,Chinese TV variety shows should develop in a more professional,refined and innovative direction,deepen cultural heritage and ideological guidance,further actively adjust the production mechanism of variety shows,strengthen program innovation and excellence,and fully meet the needs of audiences in the new era. Under the new media environment,the status of TV variety shows will be stabilized,and TV variety will return to the production of the show itself.
<<Keywords: | Program ModeTV VarietyProgram Innovation |