2018年,既是改革开放40年来中国电影产业战绩尤为斐然的一年,又是一个整个产业发展陷入“急刹车”,只得蛰伏求生的多事之秋,同时也是电影行业的自省年,电影市场的规范年。本文通过对2018年中国电影行业的整体情况进行梳理,发现并分析中国电影产业内的好作品获得市场认可、粉丝电影和流量电影失利、影视企业自查自纠等优化产业生态的正面现象,以及依旧存在的IP低质改编、恶意网络营销、票房造假等“乌云现象”,同时力图找到促进产业在冷静时期实现“向阳而行”的更多可行路径,寄予期待。
<<2018 is a year when China’s film industry has achieved remarkable achievements in the past four decades of reform and opening up. It is also an eventful year when the whole industry has fallen into an “urgent brake” and had to hibernate to survive,a year of introspection for the film industry and a year of standards for the film market. This paper combs the whole situation of China’s film industry in 2018,discovers,arranges and analyzes positive phenomenon in optimizing industrial ecology such as good work of Chinese film industry gaining market recognition,fan films and flow loss,Self-examination and correction of film and television enterprises and the “dark clouds” phenomenon such as the remaining IP low-quality adaptation,malicious network marketing,sales fraud. At the same time,it strives to find more feasible paths to realize the “march toward the sun” of the industry in the hibernation period and expresses expectations.
<<Keywords: | Industry StandardHibernation PeriodDark Cloud PhenomenonIndustrialization System of the Industry |