2018年,中国电影市场追赶北美电影市场的步伐依然较大,但随着诸多不确定因素介入,逐步迈入低速发展时期。在电影环境与产业格局的动态调整下,市场规范与商业规则正在重构。国产电影品质水准提升,电影人独立制片公司与平台公司互补,电影现实题材回归,市场需求进一步分化,环节竞争日趋激烈,互联网基因的电影企业凸显优势,海外市场与版权的潜能更待拓展。对未来市场不确定性的调控,保持电影产业未来发展的决心与活力,将成为中国电影新一年的重要主题。
<<In 2018,the Chinese film market maintained a growth trend,but due to the uncertainty,the growth rate slowed down significantly and entered a period of low-speed development situation. Business rules and market norms are being rebuilt in the midst of an unstable industrial structure and a changeable environment. The quality of domestic films has improved independent studios and platform companies complement each other and the realism theme has been recognized by the audience. The market demand has further diversified,and competition in all links has become more intense. The advantages of Internet companies continue to be highlighted,the copyright and overseas markets have huge potential. To regulate the certainty of the future market and maintain the determination and vitality of the film industry’s future devolopment will become an important theme of the New Year for Chinese films.
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