In 2018，China’s film and television industry experienced two pressures：environmental policy adjustment and market content change. With the increase of uncertainties，the development of the whole industry has increased steadily，but the speed of development has slowed down，which is in sharp contrast to the rapid development in 2017. The cold winter of capital，the restriction of star’s salary，tax revenue，the slow expansion of overseas market and the promotion of brand value，the decline of ratings and the reduction of variety show production also make the production of the whole film and television industry face the turning point of cooling down and transformation. However，there are still bright spots in films，TV dramas and variety shows in 2018. The types of films are gradually enriched. The realism theme in films and TV dramas continues to lead the way. The continuous iteration and upgrading of variety arts of N generation and culture，entertainment and life also make the film and television industry find a new possible direction of transformation in 2018. In the future development，we should maintain a more rational and calm development thinking，and seek comprehensive adjustment，transformation and promotion of the film and television industry.