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    中国图书版权对外贸易发展报告(2009~2018)

    摘要

    本文通过对2009~2018年中国图书对外贸易的数据、资料等进行收集,分析了当前中国图书贸易的发展态势。本文认为中国图书进出口贸易和图书版权贸易发展势头强劲,电子出版物存在极大的发展潜力;长期以来版权贸易逆差一直显著存在,但其引进输出比率逐渐缩小;图书版权输出的区域结构有所改善,“一带一路”沿线国家占比升高;出版企业表现活跃,积极开拓海外渠道;国家重点图书推广项目丰富,图书展览大力促进了图书版权贸易的发展。同时还存在一定的问题:我国图书出口的内容结构仍需优化;电子出版物的输出质量有待提高;对版权贸易的统计分类口径亟须进一步细化。建议加强对电子出版物的重视,充分结合会展经济,大力培养翻译人才,促进图书出版对外贸易提质增效。 <<
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    Abstract

    Based on the data and materials of China’s book foreign trade from 2009 to 2018,this paper analyses the current development trend of China’s book copyright trade,and concludes that China’s book foreign trade has a strong development momentum in both export and import;electronic publications have great potential;the trade deficit of copyright has been existing for a long time,but its import ratio has gradually narrowed;the regional structure of book copyright output has been improved;the proportion of countries along “the Belt and Road” has increased;the publishing enterprises actively explore overseas channels;the national key book promotion projects are abundant;and the book exhibition vigorously promotes the book copyright trade development. At the same time,there are still some problems:the content structure of China’s book export needs to be optimized;the quality of electronic publications needs to be improved;and it is urgent to further refine the statistical classification of copyright trade. It is suggested that we should pay more attention to electronic publications,fully integrate the exhibition economy,cultivate translation talents,and promote the quality as well as the efficiency of book publishing in foreign trade.

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    作者简介
    孙俊新:孙俊新,北京第二外国语学院经济学院副教授,首都对外文化贸易研究基地研究员,博士,系主任,研究领域为国际贸易与投资、国际文化贸易与投资。
    王曦:王曦,北京第二外国语学院国际商务专业2018级研究生。
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