2018 is the key year since the implementation of the 13th Five-Year Plan. The development of China’s cultural trade maintains good situation. The degree of scale and marketization is constantly improving and the construction of policy system is constantly strengthened and improved. With the rapid pace of economic development，the level of development and trade efficiency of cultural industry have been improved，thus cultural trade has shown more and more vigor and vitality. But at the same time，there are also some weaknesses that can not be ignored in the development of China’s cultural trade. The structure of import and export of cultural products needs to be optimized. The volume of trade in cultural services is much lower than that of trade in cultural products. A batch of higher quality cultural products and services are urgently needed in the international cultural market. In the future，China should make up for these shortcomings through the collection of various forces，fundamentally improve the quality of cultural trade，actively deal with trade frictions，steadily and orderly promote the development of cultural industry in the complex international trade environment，and enhance the national cultural soft power.