2018年中国汽车市场产销量连续第十年荣登全世界榜首,但同比增速呈现28年来首次下滑。2019年,乘用车市场低迷态势仍未改变,主要受依旧下行的宏观经济以及各项不确定性政策带来的消费观望影响,低速运行成为市场常态,但市场运行过程中依旧存在亮点。以市场流通大数据为基础,笔者对2019年市场亮点进行全面解读,围绕宏观经济、行业政策和销量市场深入研究乘用车市场发展规律,剖析各项因素对新车销量的影响,最终基于分析结果预测全年市场发展趋势。
<<In 2018,the scale of China’s auto market has been ranked first in the world for ten consecutive years,but the growth rate grated first decline in past 28 years. Under the background of continued macroeconomic downturn and delayed consumption brought by policies,China’s PV market in 2019 continued the downturn in 2018,the low-speed becomes normal,but there are also some structural highlights. Based on the market circulation data,the market highlights in 2019 was interpreted exhaustively,and the development law of PV market was studied thoroughly around the macro economy,industry policy and sales market,then the impact of various factorson market was analyzed,and finally based on the analysis results to forecast the market development trend throughout the year.
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