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    腾讯视频纪录片的发展现状和趋势分析

    摘要

    2019年第二季度,纪录片《早餐中国》《行星》在腾讯视频独家热播。《早餐中国》因短小、轻量、烟火气,获得网络用户的喜爱;《行星》在宇宙知识里面注入剧情因素,为宇宙的故事搭建起大众语境。这两部作品显示着腾讯视频在纪录片领域的布局、成绩,从中也可窥见腾讯视频纪录片的发展方向。《行星》是腾讯视频与国际头部纪录片制作公司的合作成果,《早餐中国》代表着腾讯视频开始参与并逐步布局纪录片内容自制和联合出品,从版权采买,到内容自制,腾讯视频纪录片迈出了扎实的一步。在品类上,美食和自然科学是腾讯视频擅长的两大品类,并且已经显示出优势;但是在形态上,这两个品类与三年前相比,发生了巨大的变化。腾讯视频对纪录片品类、形态、行业的思考,都渗透在这些变化里面。未来,腾讯视频仍会兼顾自制和版权采买,但是纪录片的品类打开、形态创新、行业推动,也会成为至关重要的部分。

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    Abstract

    In the second quarter of 2019,the documentary Breakfast in China and The Planets were exclusively broadcast on Tencent Video. Breakfast in China has been loved by Internet users because of its shortness,lightness and vitality. The Planets adds plot factors into the universe,and builds a popular context for the story of the universe. These two works show the layout and achievements of Tencent Video in the documentary field,from which we can also see the development direction of Tencent Video documentary. Breakfast in China represents that Tencent Video has participated in and gradually laid out the self-made content of documentary and joint production. The Planets is the fruit of the continuous cooperation between Tencent Video and the international head documentary production company. From the purchase of copyright to the self-made content,Tencent Video documentary has taken a solid step. The category of food and natural science are the two that Tencent Video is good at,and have shown advantages,but in terms of form,these two categories have changed a lot compared with three years ago. Tencent Video’s thoughts on the category,form and industry of documentary are all permeated in these changes. In the future,Tencent Video will still give consideration to self-made and copyright purchase,but the category opening,form innovation and industry promotion of documentary will also become a crucial part.

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    作者简介
    朱乐贤:朱乐贤,腾讯视频纪录片内容运营中心副总监,企鹅影视纪录片工作室副总监。
    胡婧雯:胡婧雯,腾讯视频纪录片内容运营中心专员。
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