您好,欢迎来到皮书数据库!
热点推荐: 双循环
更多>> 课题组动态
更多>> 皮书作者
谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2018年巴西主流媒体涉华报道分析

    • 作者:唐筱出版日期:2020年01月
    • 报告大小:1.41MB
    • 报告字数:14044 字所属丛书:巴西黄皮书
    • 所属图书:巴西发展报告(2019)

    摘要

    巴西主流媒体拥有广阔的受众和较高的社会信任度,其涉华报道深刻地影响着巴西民众对中国的认知,对于中国在巴西国家形象的塑造及中巴关系的推进有着不容忽视的影响力。在对媒介形态特点、数据获取分析难度及媒体代表性进行综合考虑后,本文选取《圣保罗页报》(FolhadeSãoPaulo)、《环球报》(OGlobo)、《时代报》(OTempo)和《圣保罗州报》(OEstadodeSãoPaulo)四家主流媒体作为数据来源,搭建“巴西主流媒体官方推特涉华报道数据库”;基于库内数据,借助语料库软件AntConc3。3。5b,从报道频度、主题分布、热点分布、语言组织四个角度出发,分析2018年巴西媒体涉华报道的主要特点及相对2017年的主要变化,并就通过媒体途径深化中巴战略互信、巩固两国“成熟活跃的发展中大国关系”提出三点建议:以经济为主轴,开启全方位宣传;发掘新媒体潜力,加大中国文化传播力度;利用各媒体差异,有针对性地开展公共外交。

    <<
    >>

    Abstract

    The mainstream media in Brazil has a broad audience and a high degree of social trust. Their China-related reports have profoundly affected the Brazilian people’s perception of China,holding a significant influence on China’s national image in Brazil and the promotion of China-Brazil relations. After a comprehensive consideration of morphological characteristics,difficulty of data acquisition and analysis and representativeness of media,the present work selects four mainstream media(Folha de São Paulo,O Globo,O Tempo and O Estado de São Paulo)as the research object,setting up a database based on official tweets published by the chosen media. And,with the help of the corpus software AntConc3.3.5b,parting from variants like the reporting frequency,theme distribution,popularity distribution and language organization,this paper analyzes the main features of the coverage on China by Brazilian media in 2018 and the major changes relative to 2017,trying to propose three suggestions in order to deepen China-Brazil strategic mutual trust and consolidate the “mature and active relationship between large developing countries” through the media channel:to open up all-round promoting campaign with the economy as the main axis;to explore the potential of new media,strengthen the spread of Chinese culture;to adopt more targeted public diplomacy strategies respecting differences between each media.

    <<
    >>
    作者简介
    唐筱:唐筱,湖北大学外国语学院葡萄牙语系讲师、巴西研究中心研究人员,主要研究领域为巴西对外政策与中巴关系。
    <<
    >>
    相关报告