巴西主流媒体拥有广阔的受众和较高的社会信任度,其涉华报道深刻地影响着巴西民众对中国的认知,对于中国在巴西国家形象的塑造及中巴关系的推进有着不容忽视的影响力。在对媒介形态特点、数据获取分析难度及媒体代表性进行综合考虑后,本文选取《圣保罗页报》(FolhadeSãoPaulo)、《环球报》(OGlobo)、《时代报》(OTempo)和《圣保罗州报》(OEstadodeSãoPaulo)四家主流媒体作为数据来源,搭建“巴西主流媒体官方推特涉华报道数据库”;基于库内数据,借助语料库软件AntConc3。3。5b,从报道频度、主题分布、热点分布、语言组织四个角度出发,分析2018年巴西媒体涉华报道的主要特点及相对2017年的主要变化,并就通过媒体途径深化中巴战略互信、巩固两国“成熟活跃的发展中大国关系”提出三点建议:以经济为主轴,开启全方位宣传;发掘新媒体潜力,加大中国文化传播力度;利用各媒体差异,有针对性地开展公共外交。
<<The mainstream media in Brazil has a broad audience and a high degree of social trust. Their China-related reports have profoundly affected the Brazilian people’s perception of China,holding a significant influence on China’s national image in Brazil and the promotion of China-Brazil relations. After a comprehensive consideration of morphological characteristics,difficulty of data acquisition and analysis and representativeness of media,the present work selects four mainstream media(Folha de São Paulo,O Globo,O Tempo and O Estado de São Paulo)as the research object,setting up a database based on official tweets published by the chosen media. And,with the help of the corpus software AntConc3.3.5b,parting from variants like the reporting frequency,theme distribution,popularity distribution and language organization,this paper analyzes the main features of the coverage on China by Brazilian media in 2018 and the major changes relative to 2017,trying to propose three suggestions in order to deepen China-Brazil strategic mutual trust and consolidate the “mature and active relationship between large developing countries” through the media channel:to open up all-round promoting campaign with the economy as the main axis;to explore the potential of new media,strengthen the spread of Chinese culture;to adopt more targeted public diplomacy strategies respecting differences between each media.
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