2018年是中国改革开放40周年,国际社会对中国的关注度进一步提升。国外民调机构围绕中国国家形象和对外关系的调查不断涌现,并通过中美关系、中国经济、“一带一路”倡议、文化软实力和全球治理五个角度来透视中国发展。在此基础上,本文从效果评估机制、民调数据库建设、国际涉华议程设置等方面,就国际民调的实施与研判提出对策。
<<2018 marks the 40th anniversary of China reform and opening-up. In response to China development achievements and changes in the international situation,the international community’s attention to China has further enhanced in 2018. Foreign pollsters have been doing investigation around China national image and foreign relations,looking at China development through four perspectives:China-U.S. relations,China economy,the Belt and Road and cultural soft power. Over the past year,according to a survey,China image as a global power has become clearer in the opinion of the international public. On this basis,this paper puts forward countermeasures for the implementation of international polls from the aspects of effect evaluation mechanism,the construction of poll database,the setting of international agenda related to China.
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