This article explores what and how the significations of China’s national images has been produced and communicated by the Chinese-style imagery texts of European fashion of Haute Conture since 1968 to 2018 of 13 classic fashion brands. The findings indicate that the symbols repeatedly and prominently selected and used by European fashion encoders are such remote and traditional Chinese patterns and elements as Chinese dragon，blue-and-white porcelain and silk，by which an ancient China’s image has been framed and represented：on one hand，China is an old，mysterious and stagnant eastern empire，which is far away from modernization；on the other hand，she is a romantic and luxury oriental Utopia. From such China’s images，we can learn mixed European orientalist views of China.