Based on the popular publications of Chinese topics in the German book market in 2018，this paper analyzed the image of China in the humanities，social sciences and literary translation in the German book market by examining the new publications of German books in 2018. It was pointed out that there are considerable differences in China image presented in different fields of books. In the humanities books，China still mainly appears by the image of ancient civilization，in social science popular books，China is mainly shown as a rising oriental power，and the field of translation literature，science fiction literature and children’s literature have been explored，“Culture goes out” shows new characteristics of diversity.