The year 2018 is a year of changes in the international community. This paper sorts out the new situation，new challenges and new opportunities faced by China’s national image communication in 2018. On this basis，it analyzes the basic situation of the image communication of the Chinese government，enterprises and citizens from the perspective of the subject. In terms of the basic situation of China’s national image communication in 2018，the international community is gradually paying more attention to China，and its attitude towards China is becoming rational and realistic. But in terms of its specific attitude，China needs to change the international community’s inherent prejudice against China. At the same time，China needs to interpret and disseminate its development concept in the new situation and challenges so that the world can know the real China.