Geographical indications （GI） are one of the most controversial types of intellectual property. As the theoretical basis for the protection of GI is still under construction，the field involves many aspects such as law，economy，culture，and social policy，and there are many disputes related to the protection of GI，including the level of protection. On this issue，countries in the old and the new world hold different opinions. One party advocates a higher level of protection for all GI，that is，absolute protection，because it is understood that GI are different from trademarks，while the other side supports to protect GI to the extent that they may confuse consumers by comparing with trademark protection.