IP is an important starting point for the development of brand economy，and geographical indications （GI） are the most important IP for regional economic development. Jiangsu Province faces huge opportunities in the development of GI brands. This paper starts with the connotation of IP and the special IP attributes of GI，analyzes the opportunities for IP development of GI brands in Jiangsu Province and the main problems of IP development in detail by sorting out GI resources. Suggestions are proposed that government should take professional associations and cooperatives as the countermeasures，take scientific research institutions as the outer brain，rely on public service platforms and judicial supervision，and take talent cultivation as the entry point.