As an important part of the National Brand Power Strategy，the geographical indication （GI） industry is an important territory with huge market space and expected to be developed. GI has gradually embarked on the development path of e-commerce and realized the deep integration of traditional business formats and the new Internet economy. This inevitable trend is also a major innovation of the institutional mechanism and business model，which is expected to lead new breakthroughs and development in China’s GI industry. Based on introducing the necessity and advantages of connecting GI products to e-commerce，this report reviews its status，and analyzes the main modes of them with the help of typical cases. In the end，it analyzes the major problems of current China’s GI product connecting e-commerce，such as backward foundation，lack of talents and information asymmetry adjustment mechanism，insufficient GI brand connotation and value mining，and incomplete logistics supply chain system，etc. Furthermore，it is targetedly advised that related policy suggestions should be put forward to increase investment，build a quality safety traceability system for GI products，establish a networked product distribution platform，and strengthen online and offline integration.