In recent years，the construction of China’s tea geographical indication （GI） brands has achieved good results. Many brands have grown from small to large，and from weak to strong. The brand value has increased significantly and created huge economic benefits，which is important for rural rejuvenation and the realization of national strategies. However，there are still problems such as inadequate and disequilibrium development，imperfect market coordination and regulatory mechanisms. It is necessary to further strengthen the brand awareness of tea GI，promote the establishment of brands，and improve market coordination and regulatory mechanisms.