In southwest China，developed agriculture，forestry，livestock，deputy and a variety of light industries as well as rapid economic development provide a natural hotbed and certain favorable conditions for the development of geographical indication （GI） brands. Based on the analysis of the development of GI brands in the southwest region，this report selects the top 10 agricultural，industrial and cultural GI in this area，and further targets typical GI brands and regions that have developed well. Pixian County Bean Paste and Sichuan Province are chosen to be targetedly studied to sum up the successful experience and deficiencies. Through analysis，it is found that there are some existing problems，such as needing greater publicity in the development of GI brands；the number of applications for registration is still small，and the landmark products are single.；the added value of products is not sufficiently developed，and the marketing model is single；the market advantages are not fully utilized as well. Finally，this report puts forward policy recommendations，such as strengthening government regulation，forming industry associations，heightening Chinese-foreign exchanges，and enhancing brand effectiveness.