Based on the introduction of the development of geographical indication （GI） brands in northwest China，this report selects the top 10 agricultural，industrial and cultural GI brands with the evaluation index system，and analyzes Ningxia Wolfberry with case analysis. The following main conclusions are drawn through analysis. Firstly，rich product resources，gathering culture，long history and strong humanistic feelings in the northwest region lay a solid endowment for the formation and development of GI products and brands. Secondly，the top 10 agricultural GI brands are mainly concentrated in fruits，vegetables and Chinese herbal medicines. Thirdly，the top 10 industrial GI brands are mainly focused on alcohol and crafts. Finally，there are prominent problems in the development of GI brands in northwest China，for instance，imbalance of brand development，lack of financial and technical personnel，weak brand protection awareness，insufficient brand connotation and value mining.