Based on the analysis of the development of geographical indication （GI） brands in central China，this report selects the top 10 agricultural，industrial and cultural GI brands in central China，and analyzes the typical cases of GI brand development with case analysis. The following main conclusions are reached through analysis. First of all，the GI products in central China are rich and diverse. At the end of 2018，there have been 1，333 registered GI，which strongly promotes the development of the characteristic economy in this region. Secondly，the top 10 GI brands of agricultural products in central China are more diverse，among which the number of tea brands is the largest. The top 10 industrial GI brands are mainly focused on alcohol and ceramics，while the top 10 cultural GI brands are mainly concentrated in traditional skills and traditional medicine. Finally，the main experiences of Liuyang Fireworks’ rapid development are clarifying brand positioning，enhancing technological content，digging cultural heritage，and endorsing brand strategies. Additionally，this report summarizes the problems existing in the process of brand development in central China and proposes policy suggestions，such as fully understanding the importance of GI brands，strengthening the positive interaction between industrial clusters and GI，attaching importance to the role of industry associations in the management of GI，and coordinating development should be carried out.