Northeast China is rich in biological resources and mineral resources，and it is one of the earliest large-scale development areas nationwide. Besides，economy in this area has been started and developed early，which provides a good basis for the brand construction and development of the diverse geographical indication （GI） products. Based on the analysis of the natural conditions，economic development，and social and cultural profile of northeast China，this report selects the top 10 GI brands in agriculture，industry，and culture，and further selects Wuchang Rice and Heilongjiang Province for typical GI brand and region. Related study has been carried out，consequently the problems existing in the development of GI brands have been summarized. According to the analysis，there are problems such as weak brand awareness，insufficient government protection of brands，uneven development of landmark product positioning，and lack of effective publicity and marketing methods in the development of GI brands in east China. Therefore，targeted recommendations have been brought forward；for instance，establishing landmark brand awareness，giving play to the role of government departments and industry associations，strengthening publicity and reporting，focusing on brand marketing planning，completing supporting laws and regulations，improving platform protection systems，and extending the industrial chain.