East China is rich in natural resources and has a strong economic development momentum. Suitable natural conditions and rapid economic development have laid a solid endowment for the development of geographical indication （GI） brands. 3，124 GI products have been registered in east China by the end of 2018，ranking the first in the seven regions nationwide. Based on the analysis of the top 10 agricultural，industrial，and cultural GI brands in east China，this report further selects the typical GI brands and typical regions that have developed well. As a result，Gannan Navel Orange and Shandong Province have been targetedly studied to sum up the successful experience and deficiencies. The results show that for the development of GI brands in east China，there are problems such as weak awareness of GI brands protection，insufficient government support and guidance，inconspicuous differences in regional brand positioning，weak levels of infrastructure and technological innovation，and lack of cultural heritage. Accordingly，this report puts forward policy recommendations，for instance，establishing industry associations，government macro supporting and regulating as well as mining regional characteristics of GI；formulating industrial cluster systems and integrating innovative elements.