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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    中国地理标志品牌发展状况及预测(2001~2018)

    摘要

    当今世界经济正逐步由资源型经济向品牌经济转变,地理标志涉及品牌的地域特色,并与商品的质量、信誉等要素密切相关,因此,依托原产地特性,发掘和运用地理标志资源,以创新为核心竞争力,树立地理标志品牌,是促进中国经济发展的可行路径。本报告首先厘清了地理标志品牌的相关概念,重点界定了农业、工业、文化地理标志品牌的概念与边界;其次,对中国地理标志品牌发展的概况进行分析,比较不同地区地理标志品牌发展的差异;再次,构建不同类别地理标志品牌竞争力评价指标体系,并遴选出三类地理标志品牌五十强;最后,基于机构改革、“一带一路”、大数据、国际贸易、乡村振兴、精准扶贫等视角对地理标志品牌发展趋势进行研判。

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    Abstract

    Today,the world economy is gradually changing from a resource-based economy to a brand-based economy. Geographical indications (GI) are related to the regional characteristics of the brands and are closely related to factors such as the quality and reputation of the product. Therefore,it is a feasible path to promote China’s economic development by depending on the characteristics of the origin,exploring and using the GI resources,taking innovation as the core competitiveness and establishing GI brands. This report firstly clarifies the related concepts of GI brands as well as focuses on defining the concepts and boundaries of agricultural,industrial,and cultural GI brands. Secondly,it analyzes the development of GI brands in China,and compares the differences of them in different regions. Thirdly,it builds different types of evaluation index system of GI brand competitiveness,and selects three categories of the top 50 GI brands. Finally,the development trend of GI brands is investigated and judged from the perspective of institutional reform,“the Belt and Road”,big data,international trade,rural revitalization and precision poverty alleviation,etc.

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    作者简介
    李涛:李涛,中华社会文化发展基金会副秘书长,研究方向为地标文化、品牌经济。
    王思明:王思明,南京农业大学中华农业文明研究院教授,研究方向为农业文化遗产。
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