当今世界经济正逐步由资源型经济向品牌经济转变,地理标志涉及品牌的地域特色,并与商品的质量、信誉等要素密切相关,因此,依托原产地特性,发掘和运用地理标志资源,以创新为核心竞争力,树立地理标志品牌,是促进中国经济发展的可行路径。本报告首先厘清了地理标志品牌的相关概念,重点界定了农业、工业、文化地理标志品牌的概念与边界;其次,对中国地理标志品牌发展的概况进行分析,比较不同地区地理标志品牌发展的差异;再次,构建不同类别地理标志品牌竞争力评价指标体系,并遴选出三类地理标志品牌五十强;最后,基于机构改革、“一带一路”、大数据、国际贸易、乡村振兴、精准扶贫等视角对地理标志品牌发展趋势进行研判。
<<Today,the world economy is gradually changing from a resource-based economy to a brand-based economy. Geographical indications (GI) are related to the regional characteristics of the brands and are closely related to factors such as the quality and reputation of the product. Therefore,it is a feasible path to promote China’s economic development by depending on the characteristics of the origin,exploring and using the GI resources,taking innovation as the core competitiveness and establishing GI brands. This report firstly clarifies the related concepts of GI brands as well as focuses on defining the concepts and boundaries of agricultural,industrial,and cultural GI brands. Secondly,it analyzes the development of GI brands in China,and compares the differences of them in different regions. Thirdly,it builds different types of evaluation index system of GI brand competitiveness,and selects three categories of the top 50 GI brands. Finally,the development trend of GI brands is investigated and judged from the perspective of institutional reform,“the Belt and Road”,big data,international trade,rural revitalization and precision poverty alleviation,etc.
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