Gongyi，a county-level city of Zhengzhou，fully exploited the cultural resources of Du Fu and established the Poetry Conference in Du Fu’s Hometown. The conference helps people develop deep affections for their homeland by reading Du Fu’s poems and let poems become part of people’s lives. At present，the Du Fu culture has gradually become Gongyi’s cultural brand. The report analyzes the value of the Du Fu culture，sorts out the history and status quo of the conference，uncovers the role of the conference in cultural brand construction，cultural preservation and promotion，cultural exchanges and other areas，and summarizes its full insights in terms of cultural resource excavation，cultural services and cultural construction.