Located in the hinterland of the Chinese civilization，Zhengzhou is rich in historical and cultural resources，including special cultural resources. However，Zhengzhou lacks well-known cultural brands，and there are even fewer premium cultural brands. This situation does not match the status and strength of Zhengzhou as a national central city. Taking into account the current situation of Zhengzhou’s historical and cultural resources（including special cultural resources），the report analyzes the social influence，the public base and the development and utilization of such resources and suggests that Zhengzhou should create a distinctive cultural brand. The cultural theme of “taking roots in this holy land between heaven and earth” should be highlighted and adopted to guide the development of existing cultural resources and relevant work in Zhengzhou’s cultural advancement. The theme should be built into a cultural brand with extensive influence so as to culturally enrich Zhengzhou in its endeavor to build itself into a national central city.