面对舆论传播格局的深刻变化和新媒体蓬勃发展所带来的严峻挑战,郑州市主流媒体应该发挥主动性和自身优势,加大媒体融合发展力度,既要巩固传统舆论阵地,又要抢占互联网舆论的话语权,发挥主流媒体应有的舆论引导作用。在互联网+的思路下,以可视化、数据化、智能化为重点来发展新媒体技术,从升级中央厨房、打造新媒体矩阵、转型为城市服务商和跨行业发展等方面探索多元化融合新模式。
<<Faced with profound changes in the pattern of public opinion communication and severe challenges brought about by the vigorous development of new media,the mainstream media in Zhengzhou should take the initiative and utilize their own advantages to strengthen their integrated development. They should not only consolidate the position of traditional public opinions,but also strive to play an dominant role in online public opinions so that they can guide public opinions. Under the idea of Internet+,they should develop new media technologies with a focus on visualization,digitization and intelligentization and explore new modes of diversified integration in areas relating to upgrading central kitchens,creating new media matrix,transforming themselves into urban service providers and promoting cross-industry development.
<<