郑州市紧紧围绕国家中心城市的战略部署,立足推动文化产业的供给侧结构性改革,使得文化产业整体实力明显提升,发展势态日益强劲。本报告从郑州市文化产业的发展现状出发,分析郑州市产业规模、业态创新、经营效益等方面的情况,找出了文化产业发展中存在的问题,并从产业定位、政策引导、园区建设、宣传推介等方面提出了具体措施。
<<Focusing on the strategic deployment of building a national central city,and based on the supply-side structural reform of its cultural industry,Zhengzhou has witnessed significant improvement in the overall strength of its cultural industry,and a growing momentum in the development of the industry. Starting with an overview of the status quo of Zhengzhou’s cultural industry,the report analyzes Zhengzhou’s industrial scale,innovation in business modes,operating profits and other aspects,identifies the problems in the development of the cultural industry,and puts forward specific measures relating to industrial orientation,policy guidance,park construction,propaganda and promotion,and other areas.
<<Keywords: | Cultural IndustryZhengzhouCultural Brand |