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    汝州市汝瓷小镇(蟒川镇)文化旅游业融合发展调研报告

    摘要

    汝州市汝瓷小镇(蟒川镇)是第二批全国特色小镇,以汝瓷文化产业为引领的三产融合特征明显,在发展乡村振兴的大背景下,具有很强的代表性。汝瓷小镇文化旅游融合发展资源丰富,优势明显,在推进文化+旅游“强强联手”的同时,敏锐地把控到乡村文化旅游发展中文化产业和现代农业的相辅相成的关系。深层次地将手工艺从业者、农业畜牧业从业者进行有机结合,为旅游业增加内容,调动群众参与的积极性和广泛性。汝瓷小镇以汝瓷文化产业为引导,以历史文化遗存为载体,以观光农业充实旅游内涵,以旅游带动文化发展,把汝瓷小镇历史悠久的文化资源和绚丽多彩的旅游资源优势转化为产业优势,推进文化和旅游真正融合,服务经济社会发展。

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    Abstract

    Mangchuan,a little town located in Ruzhou city,is featured with Ru porcelain. Being one of the national towns with distinctive characteristics,Mangchuan completely integrates the porcelain producing,culture and tourism together with Ru porcelain industry as its leading industry. Under the background of revitalizing rural industries,the town is highly representative. It is rich with integrated development resources and has obvious advantages. In pushing hand-in-hand joint of culture and tourism,the little town sensitively saw the complementary relationship between cultural industry and modern agriculture. Handicraft practitioners and agricultural and animal husbandry practitioners were combined organically,adding flavor to tourism industries and widely mobilizing the enthusiasm of the people’s participation. The porcelain town takes Ru porcelain as its leading industry,the historical relics as its carrier. It enriches the connotation of its tourism with sightseeing agriculture,and promotes cultural development through tourism. In that way,the cultural resources with a long history and the colorful advantages of tourism resources can both be transformed into industrial advantages,which in turn really promote culture to integrate with tourism and thus service economic and social development.

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    作者简介
    赵俊璞:赵俊璞,汝州市文化广电和旅游局副局长。
    王淼:王淼,河南省财经政法大学助教。
    刘梦佳:刘梦佳,汝州市汝瓷电子商务产业园管委会对外联络办主任。
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